Building your brand is a constant in business. Your online reputation is everything, especially when one of the pillars of a great brand is transparency. One of the main reasons you have customers/clients is because of your authentic brand. When followers or likes are purchased, it’s humiliating for your business because it proves that you’re unable to actually bring real people to your company, you’re not who you say you are, and you become a target for spam. Social media brand building takes a lot of time and effort, but if you are smart about it you can still be successful, even when dealing with all of this competition. Build an AUTHENTIC brand!